How Arri Designed Their Digital Future
Nov 4, 2009 // Comments (1)
How Arri Designed Their Digital Future
via WELCOME | High Definition magazine.
It was back in 2004 that we first heard about the digital camera journey that Arri were embarking on. They were showing a short film of violinist Nicola Benedetti playing outdoors and indoors in what looked like a period estate house, it had been shot with their experimental digital camera. The people enthusing about Arri’s ‘experiments’ were mainly film guys who weren’t interested in HD cameras derived from ENG roots but wanted their optical viewfinders and film lenses, they wanted the status quo as long as it had Arri on the side of it.